Inside Kourtney Kardashian’s Camp Poosh 2025: The Beauty Brands Everyone’s Buzzing About (2025)

Charles Sykes/ Bravo

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Kourtney Kardashian’s Camp Poosh made waves at Coachella 2025, blending fashion, wellness, beauty, and exclusive experiences into one unforgettable event. Hosted by Kourtney’s lifestyle brand Poosh, it has quickly become the ultimate destination for discovering the latest beauty must-haves alongside standout fashion and wellness moments.

The carefully curated selection of brands offered something for everyone, making it the go-to spot for festival-goers looking to enhance their routines back at home.

Attendees had access to luxurious haircare by Kérastase, pro styling tools from Conair, skincare essentials from Grown Alchemist, and refreshing beauty picks from Grace & Stella.

Whether you were there in person or caught the highlights on social media, these brands were among the most talked-about. If you missed out on the event, or just want to restock your favorites, here are the viral beauty products from Camp Poosh 2025 that are worth adding to your routine right now.

Smooth and restore your skin by reducing the appearance of scars and stretch marks while promoting a more even skin tone with this nourishing oil.

Revive your hair with a nourishing boost that leaves it soft, shiny, and full of life.

Cleanse and hydrate your hair, giving it a silky-smooth texture and a radiant shine.

Hydrate dry hands with this rich, botanical-packed cream that leaves skin feeling soft, soothed, and refreshed throughout the day.

Add a glowing boost to your skin while protecting it from the sun with this lightweight, easy-to-apply sunscreen.

Keep your blowout looking fresh and damage-free overnight by securing your hair in a comfortable, satin-wrapped bun that promotes hair health.

Transform your hair with a glossy, frizz-free finish that shines like never before.

Prep your skin with this silicone-free primer that hydrates, blurs pores, extends makeup wear, and defends against environmental stressors.

Gently cleanse your skin with this botanical-rich gel that removes impurities while soothing and hydrating for a refreshed, balanced complexion.

Tame frizz and lock in smoothness for a sleek, polished look that lasts all day.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we thinkour readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.